Posts Tagged ‘ESPNW’

did a better job getting the word out about the Shootaround podcast than ESPN does.

STILL not listed under basketball in their “pod platform.”

Still hard (if not impossible?) to find any archives.

Do they want to kill it?

Graham? Michelle? Mechelle? Help!

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Makeover has Cardinal looking younger

This season, espnW will spend time with the Stanford Cardinal and their Hall of Fame head coach, getting behind-the-scenes access to the players. Come to espnW every Friday throughout the season to get to know the Cardinal and how they live their lives off and on the court, from the start of practice to the last game of the season in March and, perhaps, into April.

(And yes, I KNOW it’s Cardinal like cardinal, not a cardinal, but hey, I couldn’t resist)

(And I’m still not sure what the raison d’etre is for espnW. I mean, why isn’t Michelle simply writing for ESPN Women’s basketball?)

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Eric Deggans at the National Sports Journalism Center (America’s Most Comprehensive Sports Media Program) was Hoping for a bit more from The Mothership’s latest initiative

So far, the message sent isn’t a great one. In an increasingly 24/7 world of online sports media, leading your new online brand for female fans with a long-outdated preview story hours after the game ended only echoes the problems that made the site necessary in the first place.

“If they were truly inclusive of women, they would try to integrate them into their programming, rather than secluding them off in a ‘pink ghetto,’” Jessica Wakeman, a staff writer for the pop-culture blog, The Frisky, told the entertainment and media website, The Wrap, back in October. “It’s the ghetto-ization, or pinkification of something that was created for men.”

But that would seem the central challenge of a site like espnW: How do you redefine the coverage of sports for women, when so much big sports media coverage reflects and glorifies the sensibilities of men?

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ESPNW sets us back

Until women’s sports becomes part of mainstream America and water cooler discussion, progress is going to be limited. How do you make people like it? For starters you don’t segregate it. It’s not the media’s job to spotlight women’s sports in hopes of building an audience, but if you’re going to take that role, as ESPN has, why not cover women’s sports the same way you cover men’s sports? There are stories and features and games that deserve attention even if they don’t involve Brittney Griner dunking or UConn losing. Yet everything else in women’s basketball is lumped together. Georgetown beating Tennessee might as well be Delaware State losing to Syracuse. It’s all in the same pile. Put it on the crawl, that is if one of the team is part of the ESPN Top 25.

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you missed Kara’s tweet and you wouldn’t have known she wrote this: (WHICH IS A BIG PROBLEM espnW FOLKS!!)

Five big reasons to watch women’s college basketball

The UConn women’s basketball team and its consecutive wins streak has dominated the headlines so far this year. But here are five more BIG reasons the Lady Huskies won’t be the only ones worth watching in women’s college hoops this season:

Ummm… An editor who knew anything about sports would have saved Kara from the skewering she’s about to get from UConn fans….

Meanwhile, Rebkellians discuss espnW

Looks like half of the content is about male sports. But hey, look! They’re written by female writers! So it’s empowering! Or something.

Forgive my cynicism, but espnW is looking more and more like a platform to try to gather more female fans for traditionally male sports. Hell, if I wanted more articles about LeBron James and the BCS bowls I could read all of the other crap that Sports Media throws at me 24-7.


and engage in a loooong conversation with the espnW in an attempt to get clarity.

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Looks like espnW.com (the blog) is up. Says the home page:

espnW is… a destination for women who are passionate sports fans and athletes. We hope you find it surprising, informative and inspiring, because we created it just for you. We welcome your thoughts.

Here’s a thought: Looking at your “contributors list” I say, “Where the fark are Mechelle and Graham?!?  I mean, wouldn’t it make sense to tap into the two best known WRITERS on women’s sports who have, you know, a reputation and a fanbase?

Or, how about  CROSS LINKING articles and blogs written on the women’s basketball page to this blog. Maybe, then, fans might finds pieces like this by Val Ackerman: Women and sports: Where we go from here

Girls and women today have also taken to sports as fans in numbers that were unimaginable when Title IX became law in 1972. There was a time when you wouldn’t expect to see men and women cheering in unison at a sports venue, but sporting events in 2010 routinely feature a healthy share of passionate female spectators. And through the wonders of technology, girls and women — just like boys and men — now follow sports anyplace and anytime, with unprecedented ease.

But while women and sports seem closer than ever, elements of the relationship are sometimes hard to reconcile. In our post-Title IX world, the old stereotypes and barriers which historically distanced women and girls from sports are largely gone, but differences persist in the way American males and females participate in, consume and think about sports, which in turn affects health and fitness trends, media imagery and coverage, and strategies for companies trying to turn sports into profitable business ventures. The future of women’s sports will be shaped by the way these differences are addressed and by the effectiveness with which women’s sports proponents can meld the gains of the past 40 years with the needs, sensibilities and realities of today’s world.

I’m intrigued to see where they go with this blog. If they’re trying to target me, they’re in a bit of a conundrum. Why? Because I’m a sports fan who happens to be female.

I’d say I’m a generalist. Obviously, women’s basketball is my major focus, but I kinda like knowing a little about a lot of sports. That means scanning the ESPN and NYTimes sports pages (online) and then clicking on stories that intrigue me (or are about female related sports).

The key here is I go to the Sports Pages — not the Sports Page for Female Fans. I’m not sure why the content on one page should be any different than the content of the other. Except, perhaps, the SPfFF would have a greater tendency to highlight women’s sports. Maybe. Who knows.

As I said, I’m intrigued. But, unless they tag articles in a way that they’ll come to my attention, I don’t know that I’ll make a serious effort to find the blog. Especially if Mechelle and Graham aren’t writing for it. (Which is just stupid.)

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Don’t wannit!

Matt Cozze in Iowa: ESPN set to shake up sports media world

But for espnW to even be labeled a “sub-brand” — and the idea that sports needs to be feminized somehow — is outrageous. The idea that women need a “pinkified” version of sports programming is insulting.

At this point, though, not too many people know about the moniker that is espnW. In fact, when I asked a couple players on the Iowa women’s basketball team, they had no idea about the website.

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About that ESPNW thang…

(ESPN aims for female audience with espnW) mebbe they should listen to some hardcore fans.

Dear ESPN:
You lost me at the word pedicure.
Tweet when you have a channel or brand truly devoted to *women’s sports*.

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with Mechelle.

Sandra Robinson (Bethesda, MD)

I heard that Mary Jo Kane has been asked to serve on an advisory group to advise ESPN regarding their coverage of women’s sports. I hope this is true and what improvements would like to see, if you can comment? Thank you.

Mechelle Voepel: Several questions on espnW, and its potential impact on coverage of women’s sports. I want to stress this very much: please, please, please let ESPN.com know – through the ombudsman or a giant billboard or using a plane with the message trailing it, whatever – that you are a consumer who values the coverage of women’s sports and you want to see more of it. That you really want professional, nuanced, in-depth coverage of women’s and girls sports. The reason I say this is I feel there is still that hesitance and lack of belief that the market is out there and that you really exist in significant numbers. I definitely believe you do, and that you should be better-served. But the “powers that be” need to hear it from you, too. Please. :)

*And Durham-Sue – Don’t worry. While the Women’s Basketball Intelligentsia is a benevolent dictatorship, MV is a fully tenured member with full benefit privileges. So she can (almost) safely mention the Buckeyes and the Final Four any time she wants.

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