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Ackerman’s white paper outlines recommendations to spark growth

Val Ackerman, the founding president of the WNBA and past president of USA Basketball, says a prevailing sentiment among stakeholders throughout intercollegiate women’s basketball is that the sport needs a jolt in order to spark growth.

While no one she spoke with thought the game was “broken,” the underlying theme throughout her many interviews was that women’s basketball has plateaued in recent years and that there is “a tremendous appetite for change” in the way the sport is played, marketed and managed.

More thoughts later, post digestion.

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