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Casino signs innovative deal with MSG for exclusivity in final 5 minutes

There was an interesting piece of advertising news today as Foxwoods Casinos announced a sponsorship deal with Madison Square Garden that will result in exclusive advertising on television broadcasts of the New York Knicks, the NHL’s Rangers and New Jersey Devils and the WNBA’s Liberty.

The multiyear agreement covers games on the MSG and MSG Plus cable sports networks, said Tara Gregson, Foxwoods’ vice president of brand strategy.

Surveys have found that the last five minutes of games have the highest ratings, with rating  jumps of up to 25 percent.

Wait, does that mean the Lib will be back on MSG? Even if they’re in Newark? Just thinking about those production costs makes my bank account cringe.

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