Final Five Sponsor

Casino signs innovative deal with MSG for exclusivity in final 5 minutes

There was an interesting piece of advertising news today as Foxwoods Casinos announced a sponsorship deal with Madison Square Garden that will result in exclusive advertising on television broadcasts of the New York Knicks, the NHL’s Rangers and New Jersey Devils and the WNBA’s Liberty.

The multiyear agreement covers games on the MSG and MSG Plus cable sports networks, said Tara Gregson, Foxwoods’ vice president of brand strategy.

Surveys have found that the last five minutes of games have the highest ratings, with rating  jumps of up to 25 percent.

Wait, does that mean the Lib will be back on MSG? Even if they’re in Newark? Just thinking about those production costs makes my bank account cringe.

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“I sing the body electric”

First Look: Diana Taurasi in ESPN The Mag’s Body Issue

Besides Taurasi, there will be five other cover subjects for the Body Issue this year. They are: a dozen members of the USA Water Polo Women’s National team; New York Knicks star Amar’e Stoudemire; U.S. World Cup goalkeeper Tim Howard; PGA Tour golfer Camilo Villegas; and Dutch wheelchair tennis player Esther Vergeer.

Other athletes featured in this year’s Body Issue include: tennis star Venus Williams; San Francisco 49ers linebacker Patrick Willis; Florida Marlins shortstop Hanley Ramirez; billiards player Jeanette “The Black Widow” Lee; Olympic skier Julia Mancuso; figure skater Evan Lysacek; surfer Kelly Slater; volleyball player Kim Glass; track and field athlete Rachel Yurkovich; and ex-NFL running back Herschel Walker.

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